Shiftmove x Matthias Cordes

Challenge

When Avrios and Vimcar merged to form Shiftmove, they needed to quickly unify their digital presence. Rebranding as Shiftmove was only the first step of the process. The existing websites still reflected two separate brands.

Beyond the aesthetics, the websites had complex user flows and used different CMS platforms. Neither website felt ready to scale as-is, and updating each one with their unique systems was bound to be time-consuming.

Shiftmove needed a streamlined solution that would improve usability, simplify maintenance, and support long-term growth. This called for a simultaneous rebuild of both websites — including design, development, and new content in multiple languages.

Setting an ambitious timeline, we scheduled both websites to launch in just 10 weeks.

Avrios’s new, simplified navigation menu makes it easier for users to find what they need.

Before

After

The solution

With Shiftmove’s brand identity and website already in place, we partnered to bring their fleet management websites up to speed.

Kicking off the project, we defined the core pages, new content requirements, and site structures. A team of copywriters, photographers, and graphic designers started on the new written and visual content as I began my work in Figma alongside their design team.

This project was a mammoth effort with a number of talented creatives. I led a large team of Shiftmove employees and freelancers in creating 67 pages and several Webflow components that have been reused hundreds of times on both sites.

My role in the project involved:

Building a scalable foundation for each website that included reusable Webflow components.
Developing a simple CMS setup the marketing team could use to publish new landing pages, webinar announcements, ebooks, articles, and case studies in multiple languages. ‍
Coordinating a large team through strategy, design, and development to keep the project on track and aligned with the timeline and vision.

Shiftmove can now use customizable components, like this CTA section, to build and launch new landing pages without a designer.

Result

In record time, we launched two unified websites that Shiftmove was proud to show off. Their streamlined Webflow CMS and reusable components give Shiftmove the freedom to adapt and grow the sites long-term.

The entire team’s hard work and collaboration made this project a success. Several creative minds exchanged ideas and worked in sync, bringing Shiftmove’s new brand to life in unique ways.