How motum’s new website increased conversion by 516%
Challenge
Motum is an all-in-one software solution for fleet management. As the company scaled, their website failed to scale with it. The code was outdated and it was challenging to update the site without external support.
It only grew more confusing as the website continued to grow. Over time, the website stopped resonating with customers and was no longer an accurate representation of their product.
Motum needed a lead-generating website with refreshed messaging and design. It was time for an update.
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The solution
This project called for close collaboration with motum’s marketing and sales teams. By collaborating with a professional copywriter during the wireframing phase, content that could speak buyers’ language was created.
Leading with motum’s marketing objectives, we built a new site structure to speak to different client segments. The new website positions motum for multiple industries and use cases. It also qualifies leads for their sales team with a new and detailed pricing page.
Design and content came together smoothly with clean code and a scalable design system.
Result
Motum’s team no longer needs to worry about the site growing out of date. The new design is modern, professional, and easy for them to maintain and update. It’s ready to scale with them.
More importantly, motum’s new website performs. Homepage engagement time increased from 40 seconds to 3 minutes and 12 seconds, thanks to improved messaging and the addition of a video. The interaction rate on the homepage also increased by 15%.
Moreover, the project resulted in a 516% increase in middle funnel conversions and twice as many submissions on lead funnel landing pages. This project surpassed motum’s expectations and turned their website into a lead-gen machine.
